I led an end-to-end product redesign, the challenge was transforming surface-level metrics into actionable insights, increasing executive engagement by 50% and a 20x increase in their delivery metrics.
At Fauna, I identified high churn and slow user activation as key blockers to growth and retention, and reworked the experience to reduce time to activation from 2–3 days to under 15 minutes.
To help drive revenue, I redesigned New Relic’s IAM tools to align with their new user-based pricing, creating an experience that migrated 90% of users (~4 million records) in just 3 clicks.
I led the design of Avinode’s first iOS app, digitizing flight operations and driving a 30% increase in first-time user adoption and expanding market share among larger operators by 20%.
I redesigned EOCCO’s website to improve navigation, optimize content for mobile users, and implement a CMS, reducing customer service calls and making it easier for providers to find critical forms.
I redesigned Consumer Cellular’s website to be fully responsive, improving usability, reducing customer support calls, and cutting the site’s footprint by 40% while ensuring better accessibility.
